The Strategy Position Of Guangdong China Travel Service (Holdings) LTD.with The Rationalization Of Tourism Industry Structure

The rationalization of the tourism industry structure is an output of the economic development in a certain stage. After joining the WTO with China and adapt the reform and opening to outside, the tourism industry structure of China inclines to internationalization, group, network and modernization. The formation of the big enterprise, big group will realize the industry integrate, and become the scale economy, this is a industry organization development direction of China. The rationalization of tourism industry structure will change the tourism enterprise's strategy environment, the management environment and the market environment, and the strength of the rival that enterprise face. In this case, the tourism enterprise must adjust the strategy position, establish new operate strategy, get the business enterprise's competition advantage, extend the business enterprise's scale economy and the compete performance, according to the change of environments this is the successful business enterprise's choose.This text primarily brings up to that during the rationalization of tourism industry structure the strategy position of Guangdong China Travel Service (Holdings) LTD. is a competition strategy to put famous brand strategy into practice. Famous brand strategy is a business enterprise high point of system in the market. The shortcut that extends the famous brand effect is strategy alliance, the sill that realizes famous brand effect is a scale effect. GD CTS for practicing famous brand strategy must create to set up" whole province CTS common of agency benefits", practice mutual benefit much situation that win, extend the business enterprise scale, promote the business enterprise compete performance. At the same time, along with the unremittingly information technology progress, the travel electronic commerce development is quick, on the other hand, it should establish the group development mode and the develop strategy. And for GD CTS to establish the perfect information service center is more and more important.At the end of this text, according to the problem inside business enterprise internal organization and the change of exterior environment, it will bring up some hotel cost management strategy and a travel service whole personnel sale project, in order to become the competition advantage of GD CTS.