The Research Of ZL Company Development Strategy

The consulting industry is a rising industry and a knowledge-concentrated one in China. To a certain extent the level of consulting industry development reflects the country s economy. With the market competition intensified and MBA education coming forth, the consulting industry not only gets more and more attention, but also faces the competitive challenge market. Because of the consulting industry develop rapid, the industry face drastic competition, how to manage and develop becomes the insistent problem, especially for ZL the only built in two years one.The thesis introduces the basic status of consulting industry, which include the developing history of consulting industry and the description of consulting enterprise, inter processes, outer environmental analysis, five forces model of competition, the trend of consulting industry.Then from macro-economy environment and market status in local area, the two aspects, analyses the outer environment of ZL; from innovation, market, human resource, finance status angles, analyses the inter environment of ZL .According to the ZL strategy object and layout, analyses ZL in detail, and Put forward the ZL strategy must be a different strategy and brand strategy, strategy alliance. Points out that the relevant implementation must implement from three levels: executive, process and function, by constructing the core competencies and the enterprise culture promote the ZL to reach the strategic goal.