HongTa-Group

This thesis is for teaching purpose and includes two parts, case and case study. In the case part, It shows the problem on the business development strategy of Hongta-Group in the new century. It introduces the history and current situation of Hongta-Group. Especially its main business of making cigarette and other diversified business, it also tells us the cigarette industry status in China and whole world, as well as what influence may happen after China gets into WTO. It points out the question of Hongta-Group on what strategy should be made to hit its targets in this century.In the case study part, by using life cycle analyzing method, it shows the future prospects of cigarette industry and the business environment in the future. Then, using IFE and EFE matrix, it analyzes the outside environment and internal resource status of Hongta-Group. By using the core business advantage of Hongta-Group, it concludes on what strategy the Group should take in the new century in order to achieve its targets.