Anhui Cigarette Brand Integration Strategy

Making big brand, big market, big enterprise have become untiring pursuit and sacred yearning for many enterprises. Each cigarette factory has formed the scale gradually through merger of its own products. How to combine next? Policymakers on the senior level of Anhui China Cigarette Industrial Company keep exploring. This paper analyses the products of five major cigarette factories on scale, market range, and the good and bad of major brands in Anhui province. The paper also investigates and researches the mental occupation rate of cigarette brands of Anhui, and analyses consumer behaviors. On the basis of sufficient investigation and research, the paper puts forward query on current combine strategy of cigarette brands of Anhui. Through the analyses of national economy of Anhui, the strength of the industrial enterprise of the cigarette, the synthesized competitiveness of the brand and the raw materials state, the author thinks cigarette brands of Anhui should be combined to form six major brands that is Huangshan, Yingkesong, Shengtang, Hongsanhuan, Derby, Xiangmei. The paper propounds that we take the difference development path, make the middle-grade flue-cured type cigarette into famous-brand cigarette, make the blended type cigarette into the nationwide brand.