Fertilizer Business Marketing Strategy Research

Nowadays, with the increasing of chemical fertilizer products, the domestic chemical fertilizer market is getting more and more active while the competition is getting more and more intense. In the meantime, our national fertilizer practitioners face severe challenges form the world chemical fertilizer giants, which are going to import after china enters WTO .Therefore, the problems arise to every chemical fertilizer enterprise as how to conduct the chemical fertilizer marketing and what kind of marketing strategy of chemical fertilizer to make.Through the analysis of domestic chemical fertilizer enterprise on the aspects of the macro environments, present status of market, competition of market, behavior of the consumer, this essay determine the chemical fertilizer marketing strategy and the management of the implementation of the strategy, it also describes the mission and the structure of chemical fertilizer enterprises marketing strategy, analyses the business developing direction and the 4Cs marketing tactics combination of chemical fertilizer enterprises of china.This essay also describes how the chemical fertilizer enterprise ensures its effective implementation of marketing strategy through the stuff construction, channel construction, sales culture construction.At last, this essay makes the content of study more substantial through the analysis of living example of marketing strategy of JinXin company.