A Study Of Strengthening Loyalty Of Customers By CRM

Customers are the most important assets for a corporation, also the focus of the modern market competition. And the loyal customers are the assurance of acquiring the abundant profit. In the past, enterprises have put too much energy on developing new customers, but ignoring the old customers, especially the loyal customers. Facing the increasingly drastically competition, how to strengthen the loyalty of the customers is the most important issue for enterprises. CRM is a new management mechanism, which focuses on improving the relation between customers and enterprises. Its core idea is to strengthen the loyalty by building the relation of learning style. The objective of the thesis focuses on strengthening the loyalty of customers through CRM. Through the research, some conclusions can be drawn as follow:1. CRM is an modern management system which comprise modern management concept, business solving proposal, application software.2. CRM is the effective way to strengthen customer loyalty in the era of E-commerce. Enterprises strengthen the customer loyalty by communicating with customers through the flow of CRM, grasping customers' needs through data warehouse, managing the cycle of customer life through data mining techniques.