On The Outline Of Country Tourism Development In South Of Jiangsu Province

The present thesis discusses the definition,characteristics,supply-demand features,position and functions of country toursim,which is a new form of tourism,from the perspective of its origin and development both at home and abroad. A detailed outline is given about the forms,present status and future prospects of country toursim in South of JiangSu Province with regard to the history,economy,geography and culture without losing sight of the geographical divisions. Various forms of tourism such as visiting waterside towns,understanding folk customs,tasting local cuisine,improving fitness,viewing agricultural products and eco-tour are attracting more and more visitors. At the same time,the guiding principle is to be established that we need to "do better planning,emphasize the key features,complement advantages and advance the tourist attractions as a whole". We must focus on the folk culture of the local area and maintain the good image of country toursim so as to make better use of the unique advantages and resources of the region to achieve sustained growth of the industry. In this way we can steadily improve the taste and quality of the tourist products in Suzhou and its neighboring cities,establish an effective brand strategy and elevate the image of South of JiangSu Province with the help of high-technology,IT and internet. If we intensify our publicity efforts,explore new measures and appropriate more funds to such efforts,we can surely attract a larger number of tourists with the common features and unique characteristics of the local countries so that we can make tourism a new pillar industry in this area.