Unique-a Division Of Memec Electronic Components (AP) Ltd.

Most of the electronic components distributors are setup their Asia head office in Hong Kong. The aims of these distributors are sale the semicondutor to China's customer and provide the technical support to them. Nowadays, there are three largest electronic components distributors on the world. Two of them were already setup their Asia head office in Hong Kong. Besides of these largest distributors, there have a few small distributors in Hong Kong. They are import the semicondutor form US, Israel to other countries. China is the major market in Asia, it owns about 70% sales market in Asia market. Memec electronic components Ltd is the third largest semicondutor distributor in the world. In recent year, she has 20% sales growth in China every year. This thesis is analysis this company how to win the China market and how to improve the business management, create outstanding achievement again.This essay includes two parts. The first part is case information and the second part is case analysis. The case analysis propose some method to improve the business management and increase the market share, thus to prove the business management theory using in actual circumstances and it is very important to the companies.