Guangzhou Automotive Group Corporation

As a representative of Guangzhou car industry, Guangzhou Automotive Group Corporation is one of the three earliest automotive groups in China which are engaged in car production . Its car joint venture with Peugeot France - Guangzhou Peugeot -failed after a 12-year struggle. Followed by a new car project with Honda Japan - Guangzhou Honda, GAGC is stepping into a new era of its car business. However, GAGC always lacks a clear strategy in developing its car business.GAGC should build up its strategy in car business after making both a thorough analysis of the environment in which it is developing its car business and a realistic evaluation of its own resources. Meanwhile, it'll be helpful if GAGC could also take a look at the future picture of the competition of China car market when it set its strategy.Without its own technology and supply resources, GAGC should change its strategic emphasis from car production to car sales and after-sale service gradually.