Sales Center Of Guangzhou Petrochemical Complex

As one of the largely used industrial materials in present world, synthetic resin products can be fund in every field of the society. After Guangzhou Petrochemical Complex (hereinafter called GPC) and Guangzhou Ethylene Company Ltd. (hereinafter called GEC) merging, the resins have becoming a main chain of products in GPC and the stand or fall of its marketing plays an important role. On the basis of substantial relevant information about the demand and supply of synthetic resin products home and abroad together with domestic marketing environment, this article analyzes the competitive situation which GPC is facing, studies the present market strategy, and puts forward solutions for the relation marketing.