The Developing Strategic Of Daqing General Machinery Plant

Oil development industry, is of very important strategic status to the nation's economy and the people's livelihood, along with China's entry into WTO, it'll face the exoteric market and severe competition increasingly.As one of the manufacturers who provide oil extraction industry with machinery and equipment, General Machinery Plant of Daqing Petroleum Administration Bureau (DGMP) is now standing in the crucial moment of converting planned economy into market economy. How to face the severe competition and search after a new way to develop our enterprise continually is what DGMP has to answer now. In a word, our urgent affairs are to analyze the situations, take precautions, position the enterprise scientifically and establish a development strategy to meet the need of situations inside and outside the plant.The actuality and development tendency both inside and outside the plant are imaged realistically in the dissertation through the introduction of DGMP'S history; the weaknesses are also emphasized in the dissertation, such as: the lack of the response ability to the external environment, the inferior position in the internal environment, the position of the enterprise and the strategic target which need to be adjusted. SWOT matrix is also applied in the dissertation to analyze and confirm the primary menaces and chances, advantages and disadvantages; the mission and strategic target are reconfirmed to combine with the main environment factors the enterprise faced. Measures and proposals meet the requirement of enterprise development continually are suggested to tighten up the management.