Market Orientation & Management Strategy In Enterprise Of Charge Of Construction

Market orientation and operation strategy is very important to enterprise existence and development. After adopting formal strategy, enterprise economic profit increase on large scale than before.Take market orientation as basis, carrying out strategic administration in also important to our enterprise. In market economy, enterprise as independent entity and independent operation and responsible producer and operater, it has its own objective. Besides existence it also strive for long term development. But the market conditions are various and complex and competition is serious, enterprise can only stand on its feet provided it make overall plan and make effective strategy, cooperate the outside environment with inner conditions.CR18G is a state owned construction enterpise with grade one contracting qualification, it is among the first 30 enterprises of largest business scope and best economic profits. The problems in enterprise administration become more abviours during enterprise reform and it became the main factor restricting enterprise development. The article mainly analyse enterprise outside environment with POTER 5 elements model on basis of deep research of environment and enterprise , collection and study of data. It also analyse enterprise inner condition .On basis of the above analysis and take 5-10years development strategy as example, make enterprise strategy and put forward the step by step business objectives and measures of ensuring such objectives.The article try to make reference for national construction enterprise development by analysis of CR18G product development strategy.