Undertaking For The Second Time Of Harbin Gas General Co.Ltd

Since reform and opening to the outside world, China's state-owned enterprises have achieved great development. Enterprises vigor enhance obviously. But with china joins the WTO, facing the marketing competition, how large state-owned enterprises, especially the loss-making enterprises to reform and out of their difficult situation have become an important task for china economy development.Harbin Gas General Co.ltd is a large scale state individual ownership enterprise in 1996, It has been brought tremendous environmental protection benefits and social effect for Harbin in recent years. However, in order to distort the disadvantage factors, meet the challenge of market competition, The General Company start to achieve under-taking for the second-time.According to the relevant theories of strategic management, this paper elaborating a series of strategic measure that the General Company adopted, e. g. high starting point orientation, deep administrative level reform, practicing renovation, skipping type development. It also analysis carefully the macro environment, occupation environment, the internal superiority and inferior position that the enterprise is facing now.On this basis, this paper further to analysis the competitive advantage of enterprise, the chance and the challenge that the enterprise will meet in the future, clear the competitive condition and competitive strategy of the enterprise. Appraise the strategic transform of the enterprise. This case will.be some advice to those managers to enthusiasm for transformation and to improve the competitiveness of companies.