Pharmaceutical Packaging Plant In Qinhuangdao City Development Strategy

With the rapid increase of our population quantity, old-aged and the raise of living standard of the people, our medical consume is increasing continually. Thus, it impels demandable increase and structural change of the medicine package. Qinhuangdao Medicine Package Plant is a state-owned medium-sized enterprise. The medical plastic bottle is the one of important item in the period of the 8th five-year-plan and has broad prospects. However, under the condition of the rapid development of our medicine package, the enterprise is falling into dire straits. It exists challenge as well as opportunity. It should judge and select on the environmental change and its own conditions, so that a development strategy can be adjusted and worked out which can be suitable for its development and meet the social demands.The essay analyses and studies the development strategy of Qinhuangdao Medicine Package Plant from 4 sides. First, it introduces the situations of fixed assets, technology and human resources, and analyses the factors that restrict the enterprise's development from proprietary right, leading group, culture and management. Secondly, it analyses market opportunity and basic situation of our medicine package, divides the technology and market of our medical plastic package, and confirms market position of the products now available. Based of these, analyses the enterprise's advantages and disadvantages, and tries to find the opportunity the enterprise will face. The third is the development strategy of Qinhuangdao Medicine Package Plant. It lays down the enterprise's aim and mission, strategic objective and developmental strategic priority.The essays key is developmental strategic implemental schemes of Qinhuangdao Medicine Package Plant, which is to establish modern enterprise's system, to strengthen the management of human resources, to blaze new trails, to adjust product structure and pursue scientific marketing strategy.The end is summarize. Qinhuangdao Medicine Package Plant should be guided by marketing and national policy. Under the condition of keeping and expanding the rate of products now available marketing posses, facing medicine and food manufacturing industry of our north, impels the enterprise that gains a success in severe marketing competent by reforming property right system, strengthening the management of human resources, adjusting product structure, pursuing scientific marketing strategy and blazing new trails so as to set the products up famous brands.