Case Study Of Developing Strategy Of Bright Electric Power Company

Bright Electric Power Company is a state owned enterprise, with development of ten years, Bright Company has obtained the outstanding achievement. The thesis exerted developing strategy theory and SWOT theory to in-depth analyze developing strategy of Bright Electric Power Company .with developing of electric power industry system reform, the relationship between Bright Electric Power Company and the electric power generation enterprises in which Bright Company invests has been changed dramatically, the thesis advances the capital operation strategy.The thesis were taken cases form, first of all, narrated the actual situation of Bright Electric Power Company, secondly introduced the profession ,lastly made full use of the strategy management theory and marketing management theory and so on analyze the external environment, the internal condition and marketing strategy, will greatly inspired the same trade.