Sichuan Electric Power Company Marketing Strategy In The New Situation And Strategy Of

Objective and MeaningElectric Power is the basic industry of national economy. After China's entry into WTO, the sole way to connect domestic Electric Power with the outside world is to quicken the process of transformation from Planned Economy to Market –oriented Economy. For Sichuan Electric Power Corporation(SEPC), while the Power Market transform from planned and monopoly economy into economy with competitiveness, how to understand their competitive position in their own industry? How to know their advantages and disadvantages? How to seize opportunities and avoid risks? And how to carry into execution the proper marketing strategy? How to improve the service quality, strengthen the ability to resist risk at the same time ? How deal with and relation of local little electric wire netting, take what measure compete with local Utilities Electric Co.? How as the special products does the electricity make the sales tactics? Electric energy price reform what questions does it should pay attention to, How to integrate the price of electric energy with market system?This paper will focus on analysis and probing of these problems in order to provide reference for SEPC to make the proper marketing decision.Basic Thoughts and Logic StructureSurf the Net at a competitive price ,break the monopoly, introduce the competition, the electric system reform of our country will take great pace。The electric system reform scheme has been approved by the state council。According to this scheme, the electric system of our country will separate the foctory and network , reconfigure generating electricity and electric wire netting enterprises。Surf the Net at a competitive price, set up electric market operation rule and government's supervisory system, set up the competition, open area electric market tentatively, implement the new mechanism of price of electricity; Launch electricity power enterprise to big pilot work that user supply power directly, change electric wire netting enterprise buy pattern of electricity exclusively; Continue advancing the reform of rural electric management system。 The system reform of this text to electric market of our country has carried on the introduction. This thesis analysed the market situation of Sichuan Province Utilities Electric Co. in recent years, Have analysed the strategic management current situation of Sichuan Province Utilities Electric Co.,adopting strategic analytical method of marketing analyse to Sichuan Province macroscopical environmental factor and advantage and inferior position of competition that Utilities Electric Co. in, adopting SWOT analytical method and market segments analytical method of the goal, it has discussed how Sichuan Province Utilities Electric Co. in the course of national electric system reform how to seize the opportunity, maximize favourable factors and minimize unfavourable ones, adopt the suitable marketing tactics, and develop rapidly。Main Contents and ViewpointsThe first part ,China electric basic train of thought of system reform, proposes Sichuan Province reform environment that Utilities Electric Co. lives , It is the background that the full text is discussed,Only under the background of the national electric system reform, the marketing tactics of Sichuan Province Utilities Electric Co. could be established, Only in the market environment of the competition, there are necessity and practicability of discussing the tactics of marketing .The second part ,present market situation analysis of Utilities Electric Co. of Sichuan Province, This is the precondition that the marketing tactics of Utilities Electric Co. of Sichuan Province put forward.The third part, divides electric marketing particularity analysis and Sichuan Province marketing analysis of issue that Utilities Electric Co. exist. This is the foundation that the marketing tactics of Utilities Electric Co. of Sichuan Province put forward.The fourth part, the domestic and foreign factor analysis of Utilities Electric Co.