Power Marketing Strategy Research

With the development of Chinese reform, the social economy has developed from shortage to surplus. The electric power industry is a foundation industry of national economy which is tied with features of public utilities. Power is a special and invisible product and its most additional product is service. This unique feature shows that marketing activities is quite important. Under the new situation, marketing and company development system based on market oriented, deepening market permeation on objective market, widening occupying substitute-goods market, improving service level, increasing market competitive ability, which are great effecting the national economy and people's living standard.However, as an invisible product, there is still no systematic research about its strategy, organizational structure and its HRM. No more are its promotion, marketing concept establishment and the capital arrangement. This paper applies the theories related to marketing and strategic management. According to the present situation of power marketing, its problems and features, the paper segments the electric power market by analyzing the electric power macroenvironment and its major body. Then the paper puts forward cost advantage, marketing permeation. And based on those strategies, the paper pays more attentions to marketing tactics. Then the author offered related measures to carry out the marketing strategic tactics. Of course for the problems which may appear, the author also gave related resolutions. In the end, the paper forms a set of sketch of electric power marketing system which guide company marketing and improve service levels.