Hunan Telecom Data Communication Development Strategy

The data communication is one of the most attractive businesses in the telecommunication industry, therefore every telecommunication company launched to contend each other, the competition between them become more vehement.The Hunan Telecom Company is a leader at the data communication business in Hunan province, and obtained the good score in the competition.Under the environment featured with increasingly fierce competition and frequently market, Hunan Telecom is in urgent needs of readjusting business strategies in order to keep current competition advantage and to come into being news competition advantage, and to achieve continual development.This paper uses the actual method with theories; it got the activity project of Hunan Telecom in the realm of data communication. Make use of the general theories that strategy management, considering the actual circumstance of Hunan Telecom, we get the current strategy by induce and reasoning logically.By detailed analyzing the enterprise's exterior environment and internal condition, and the successful and unsuccessful experience the international telecommunication company, the paper analyze Hunan Telecom's competition advantage by applying a few strategic analysis: PEST, Five-forces model of competition, SWOT, Value Chain, figure out its competitive strategies: Differentiation strategy, creative strategy.In order that that the above-mention strategies can be effectively carried out, the paper also advances relative supporting proposals internal organization restructuring, resources optimizing, human resources development, enterprise culture constructing, stock market financing, evaluation and feedback system building.