Research On The Strategic Alliance Between Chinese Small And Medium Enterprises And Consulting Corporations

This is a conformity times. If the secret of industry society is dividing the work, we can say the secret of information society is conformity and collaboration. The power and development of Individual, enterprise and state are decided by the resource which they can affect but not possess or control, and this affection is a power of resource conformity. Under this background this article studies on how to constitute a strategic alliance between small and medium enterprise and consulting industry in our country.After making a lot of surveys and referring a great deal of research findings of famous institutions at home and abroad, the thesis analyzes the strategic circumstances which the domestic small and medium enterprise and consulting industry face and the strategic resources they possess , argue that alliance is the best approach to enlarge their influence on resources. And on the basis of the analysis and orientation of their resources , design two type mode of alliance and operational mechanism. Ulteriorly, in order to keep away from the alliance venture and construct risk consciousness, according to different degree of the allied trust , we probe into the form and implement of the corresponding mechanism of giving birth to trust.