Huang Pu Plant, Huan Yu Ltd.

Being an essential means of management, "Objective Management" has four key factors: Clear and demanding objectives, Close linkage with strategy and compelling business needs, Effective measuring system in each organization level and Total employee involvement in "self control" during execution. These factors enable an organization to maximize its effectiveness and encourage each individual to contribute his/her full potential.The part of the case starts with a plant manager's dilemma on management, highlighting the importance and urgency of an integrated objective management system. The analysis part of the case introduces the concept of effective objective management. From the existing hassles of daily management and root cause analysis, the author provides a solution of creating an integrated objective management across the plant, with close linkage to business and individual's performance management, which will greatly help to extract plant's full potential.