| It is tactic significance for a country to develop the high-new-tech industry, but largely the development of the high-new-tech industry lies on large quantities of healthy high-new-tech enterprise. The importance of high-new-tech industry radically determines the weightiness of "the research of evaluating the validity of competition of high-new-tech enterprise".The high-new-tech enterprise is the studied object of the text. First the text analyzes the market structure and the competing environment of high-new-tech enterprise; based on the analyze, processes the theoretic and practical research on the market action and the competition manner in different developing phase and different product of the high-new-tech enterprise; and based on collected data, analyzes the effect of the distinct competition manner, accordingly educes the validity of the competition of high-new-tech enterprise.This paper analyzes the market structure and the competing environment of high-new-tech enterprise. This paper chooses representative computer manufacturing in the high-new-tech industry and deals with the data making use of the tool of mathematic and computer, and then educes the concentration of Chinese computer manufacturing. Based on it, the paper analyzes the reason of continuously increasing of Chinese computer manufacturing. It is of the opinion that from 1996 to 2001 the concentration of Chinese PC industry constantly rises. It demonstrates that PC industry goes along scale; and that a few big companies divvy the greater part share of the Chinese PC market, but the competition among the PC enterprises is very sharp.The text assays the market competing action of high-new-tech enterprise, and divides the market competing action into two parts, accordingly the action of making a price and the action of not making a price. The basic characteristic of the making a price is controlling andinfluencing the price, and the basic content of the action of not making a price is R&D, forming the product diversity and urging sell. The text separately discusses the two types action.This paper analyzes the competing way of high-new-tech enterprise in different developing stage. Based on the theory on a life cycle of product, this paper separates the developing phases into the building period, the broaching period, the growing period, the mature period and the declining period. It thinks that on different stage of high-new-tech product, high-new-tech enterprise should choose suitable price tactic, advertisement tactic and innovating tactic of technology linking up with the realistic condition of market competition so that it attracts the consumers to buy new product and resists the attack of opponent.The text analyzes the competing tactic of different product of high-new-tech enterprise, and respectively discusses the price tactic, innovation tactic of different product and the relation of the two tactic. It deems that high-new-tech products are mutually diverse in the field of high-new technology, so high-new-tech enterprises adopt diverse price tactic and innovating tactic of technology when they draw up competing tactic.Based on above-mentioned analysis, this paper applies the method of neural net model to set up the neural net model for evaluating validity of price competition. This paper makes use of the method of regression to analyze that market share, scale, R&D rate and rising rate influence profit margin using the data of computer manufacturing, and we can judge which factor influences the achievement of the enterprise most outstanding. This paper analyzes the competing condition of the notebook computer, and the result demonstrates that the price tactic is greatly effective for the notebook computer on the present market conditions. |
