The Analysis Of Factors Affecting Real Estste Market Positioning

Real Estate, which affects the country economy, social culture and people's life obviously, is the mainstay industry of China's economy. The market of Real Estate has transferred from the seller's market to the buyer's market, and has a good developing foreground. But without reasonable analysis of situation and problems exsiting the Real Estate market, the market positioning is not scientific and rational and it is not based on the real situation in China. As we all know, Real Estate is territorial and different in region economy, culture, custom and consumer. So there is multifarious demand. Actually the domestic real estate company copies the positioning stlye abroad. Marketing positioning is not vivid character in the field of the house, the store and the writing building. And some Real Estate companies pay too much attention to the location and they are short of lightspot and the ablity of competition. These cause many houses are waiting for the consumer to buy. All of these results, in one side, the developer supplies building houses with their own idea, on the other side, the consumer waits good house to buy. Now China has entered WTO, and many foreign Real Estate developers join in competition. The Real Estate companies should reasonably analyze the factors that affect the market positioning. The thesis, based on the theory of Real Estate Economy and Marketing, analyzes the effective factor of positioning including macro-economical factor, Real estate character, competitive factor, erterprise target, housing administration, information technology of real estate, law and policy. The author who applies quantitative method, qualitative method and comparative method has built up real estate's positioning analysis system. This system is significative for real estate company in suppying available products and deceasing house being left unused.