Trade Trend Analysis And Countermeasure Studying On The Fujian Characteristic Agricultural Products

From the advantage of competition, the paper proposes that promoting Fujian characteristic agricultural product trade is the key to enlarge the scale of international market of agricultural products. As the development and change of competitive environment of international market for agricultural products, Fujian characteristic agricultural product trade met a great deal of issues and challenges, the competition advantage of characteristic agricultural product is decreased constantly, the growth rate of exporting is influenced seriously too.It is a complicated, systematic problem how to promote the competitive of market for Fujian characteristic agricultural products, it is apt to make the mistake of 'treating the head when the head aches, and treating the foot when the foot aches' when the countermeasure was put forward to against the question appearing correspondingly only. The appearance of the question is caused by many kinds of reasons together, probing into the countermeasure of the questions with systematic method from the point of competition advantage as Fujian characteristic agricultural product participating international market competition.The clue of study in this paper:"characteristic" is the competition advantage . on the base of defining Fujian characteristic agricultural product and studying the key questions about it, through analyzing the opportunity, threat, strengths and weakness when it participates international market. Judge it's competitiveness on international market synthetically, the train of thought of the countermeasures are proposed in developing Fujian characteristic agricultural product trade from macroscopic government function aspect and microcosmic subject aspect systematically.