Study On Development Strategy Of COSCON Center Port

To coordinate with the large-scale current of ship, and run the fleet and route to a certainty scope, ports called by container ships on the main route will be fewer and fewer. Hub will be their outstanding characteristic. Whether it is scientific and reasonable for the choice of hubs becomes more and more important for the cost and profit of shipping companies. The position of hubs in the management of shipping companies becomes more and more important.At present, some shipping companies have devoted large quantities of manpower, material resources and financial capacity, and focused on choosing, investing and instructing hubs in the world. As one of the top ten global liner companies, the goal of COSCO is undoubtedly to maintain the quotient on the shipping market, obtain advantages in competitions, provide perfect logistic services for consigners over the world, choose its own hubs, and establish the stratagem of development of COSCON, with practical and long-term significance,This article introduces international container hubs and analyzes the general situation of main hubs in the world. After gathering lots of data of ports, it analyzes in detail the advantages, inferior positions, opportunities and menaces of each candidate port with SWOT method. Since it is very import of Pacific route, this article uses quantitative method to calculate the transport cost of branch line when choosing ports between Pacific-Asian ports. With all these research, it analyzes the competitive position in the global main ports, aimed at transport capability and quantity, and at last puts forward the strategy for COSCON's global hubs choice .