Practice Research About The Exportation Of China Motorcycle

The primary questions of exportation about china motorcycle are order confusion,not uniform quality,a simple variety,excessive concentration of markets,and not perfect system of marketing and service,etc .Because of being these,they will influence the future exporting business immediately .In this thesis ..through introducing and analyzing exportation to its importance,present situation,foreign market condition,sale channels,marketing means and international status,etc,we may understand its whole situation,and seek methods for solving these questions . Order confusion and excessive concentration of markets must cause competition in price . Not uniform quality must influence the whole international image of china motorcycle industry seriously,and weaken its international competence .A simple variety and not perfect system of marketing and service must restrict to exploit foreign markets .In this thesis,we try to solve these questions from their roots .These means include reorganizing industry speedily,trying to clear and rectify industry,improving levels of inner administration of enterprises,opening up new international markets actively,trying to develop new products being of international competence government trying to guide enterprises to market segmentation,paying attention to train consciousness of marketing and service,and trying to establish international brand,etc .The demands of international motorcycle market haven't far satisfied,so the exporting potential of china motorcycle is very good.