Study On International Marketing Strategy Of Tianjin Wantex Import & Export Co.,Ltd.

China is the world's largest textiles producer and exporter, and the production and exportation of textiles are of vital importance both to its economic development and foreign exchange balance, as well as to the balanced supply and demand of textiles and trade pattern in the world market. Tianjin Wantex Import & Export Co., Ltd. is the oldest foreign trade company which owns more than 40 years of export business history in China. We make the most important contributions for Chinese Foreign Trade. The "Agreement on Textiles and Clothing" was reached during the Uruguay Round of GATT talks, which has finally maken it possible for international textiles trade to be liberalized gradually. The establishment of the new system for international textiles trade will have an important and far-reaching impact on the international pattern of textiles production and trade. Base on international and domestic macroeconomic background, this paper makes study on International Marketing Strategy of Tianjin Wantex Import & Export Co., Ltd. to go with the tide of development on present. This paper consists of five chapters. The first chapter is an introduction of Wantex company, offering the question of the thesis. The second introduces the situation of China's textile industry at present, study the international competitiveness and analyze the advantage and weakness of China textile industry comparing with other countries. The third reviews the development process of international textiles trade and its trade system, analyzed the impact of WTO entry on China's textiles production and exportation from both sides of positive and negative. The last chapter put forward a whole set of international marketing 4pcs mix ---- how to supply the perfect product? How to set the right price? How to use the good place? And how to do the correct promotion? How to increase the Wantex company international competitiveness?The...