Research On Enterprise Culture Of Chinese Small And Medium Enterprises Of New Century

For a long time, people don't attach importance to small and medium enterprises in national economy. They are in a mess under the shadow of big enterprises. The survival and development of small and medium enterprises are menaced by the severe market competition in the present age. If small and medium enterprises want to step out of difficulties, they should construct Enterprise Culture. During the new era, there will be a lot of information. At the same time, the information will be changing every minute. Chinese small and medium enterprises must carry out Enterprise Culture to be invincible. Not only small and medium enterprises but also our country will benefit from this strategy. So it is urgent to construct Enterprise Culture in small and medium enterprises.Under this background, in this thesis, Enterprise Culture of small and medium enterprises is the orientation. As theoretical foundation, the thesis expatiates on the concept and content of Enterprise Culture. Then by comparing Chinese and western Enterprise Culture of small and medium enterprises, we analyze and research the models now and the tendency in the future. At last, the article concentrates on how to put Enterprise Culture into effect. For a word, by means of profound investigation and abundant instances, we hope to provide some suggestions on the development of small and medium enterprises.