Market Positioning And Risk Research Of Ice-Thermal-Storage Center Air Conditioning System

Ice-Thermal-Storage Center Air Conditioning System is a machine system that can turn electricity into cold energy at night when the need for electricity is low and store the cold energy in the state of ice. In the daytime that the need of electricity is high the system provides cold air for the building by melting the ice. In this way the user can save a lot of money on account that the electricity fee is high in daytime than at night.Firstly, the writer defines the concept and contents of marketing positioning theoretically. And then the writer draw the conclusion that Ice-Thermal-Storage Center Air Conditioning System, as new product, has a bright business future in China through marketing analysis of the macro and micro environment, competition condition, customers characteristics and buying behaviors. Meanwhile the writer announces the principles and the contents of marketing segment for Ice-Thermal-Storage Center Air Conditioning System market. The corporations involved can determine its own segment considering its resources.Secondly, taking Huayuan Company as an example, the writer analysts the marketing planning and marketing controlling of the Ice-Thermal-Storage Center Air Conditioning System.Finally, taking Huayuan Company as an example, the writer analysts the risks and the measures to avoid risks under the planning and strategy mentioned above. The conclusion drawn by the writer in this thesis can be used as reference for the decision maker of the related business in making the strategy and marketing planning. The conclusion is also important for the government officer when they decide the electricity price. In .order to develop the Ice-Thermal-Storage Center Air Conditioning System business, the government officer can balance the need of electricity between daytime and night theoretically using the principles announced by the writer.