With China' s entry into WTO, the opening degree of insurance market gradually deepens, the process of the global unify of economy and the finance globalization accelerates. Under this condition, our national insurance have to face the severe impact and challenge, which mostly embody these aspects: the management of insurance industry, the structure of industry, the innovation of insurance products, the way of sale and service, and so on. At the same time, China' s entry also brings opportunity to the domestic insurance industry. On the basis of the agreement, our nation has a few years of buffering period. So, we should make good use of the period, change the challenge into opportunity, change the pressure into motivation, and improve the contest strength of the national insurance. How to improve the international competitive ability of ourselves, and cope with the competition and challenge of the first- class foreign capital insurance company in the internal and external insurance market, it will be a key problem that must be solved during the future development of national insurance industry. With the entry into WTO, our national insurance companies are faced with violent contest. However, the insurance industry of China has a lot of questions. How will the development prospect of the Chinese insurance be? The thesis is written on this background.The thesis is divided into six chapters, the development strategy and prospect analysis are the center.The first chapter introduces the basic theory of insurance,including the concept of insurance, the definition of insurance, basic elements , the classification of insurance, the function of insurance, and the effect of insurance. At the same time, the chapter also presents the origin and development of modern insurance.The second chapter briefly introduces the present conditions of the global insurance industry, the new feature and the trend as well. It includes three main aspects about the development of the world insurance industry and eight aspects about its new trait and trend. The third chapter summarizes the development of insurance industry in China. It briefly generalizes the history of Chinese insurance development, the chief reflection of Chinese insurance development in the past twenty years, the great difference between China and other developed countries. It points out that the Chinese insurance industry is still in the elementary stage at present. The fourth chapter introduces the promise about insurance in WTO treat, the severe competence in national insurance, its impacts from eight aspects and other reverse effects on national insurance after entering WTO. Meanwhile, it also points out that WTO brings other progress to national insurance, and emphasizes main questions that disturb it.The fifth chapter begins with the present condition and the new situation that national insurance faces, and tries to put forward some macroscopic and microcosmic strategy from the regulation of insurance industry, exploitation of new product, innovation of insurance, etc. At first, the chapter points out industry policieswhich are helpful to the development of insurance, the change of controlled pattern, perfection of medium market, and so on. It also presents that insurance companies should regulate the idea of opening, adjust the conception of management, reinforce the opening of economic system, consummate the structure of corporate person, change the model of management. Meanwhile, the chapter suggests the adjustment about competition pattern, the application of insurance fund, the increasing pattern, utilization of talents. Finally, it also comments the innovation of insurance products, the exploitation of new market, research of bank insurance. Through these strategic adjustments and innovation, I believe that national insurance company can undergo challenge, and improve the key competitive ability themselves.The sixth chapter analyzes the prospect of national insurance industry. National insurance industry has developed promptly... |