Reverse Information Analysing Method And Applying Research By Internet To Ascertain Target Market

With the popularization of Internet and development of IT, 21st century enters the era of E-commerce, which crashes and challenges the traditional marketing style. The article mainly discussed how to utilize Internet information resources to search for target market. It puts forward a new thought of inquiring information inverse operated by building up a reverse searching model of a specific product.Every firm will encounter the problem of looking for target market in promoting. Internet leads us into a global virtual market, how to ascertain e-target market, how to develop Cyber marketing. The article shows a way: at first, retrieving the potential market in Internet horizontally, then searching for effective market vertically, finally, ascertaining target market.The thesis describes the principle of Cyber marketing theory and e-information retrieval in detail. Cyber marketing based on the E-commerce and IT, information penetrates all the course. Utilizing the Internet information resources effectively, the firm stands competitive predominance position than in traditional way. To improve the capability of dominating information, you must master the way of collecting, arranging and selecting information.It is easier for customers to search for target products and service, but it is much more difficult for firms to search for target market. The article builds up a reverse retrieval model for adhesive label, declares its feasibility, construction principles and main functions.In the end, taking the professional firm producing adhesive label as a case, applying the model, it finds the target market in Sichuan district successfully. Author also points out the limitation of the model.