Analysis And Solution On The Refrigerator Marketing Of Liaoning Branch Of KELON Company

This paper, divided into 5 parts. First, analyses the refrigerator marketing environment in practice, and then, together with the marketing chance and threat, analyses the advantages and disadvantages of Liaoning branch of KELON Company by getting the first-hand materials from the research of customers in Shenyang refrigerator market. Finally, on the base of the research results, according to the delicate marketing idea, by the needs of differentiation, gives some specific and operational strategy suggestions.