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A Strategic Research On The Marketing Position Of Chongqing Cultural Tourism

Posted on:2004-02-04Degree:MasterType:Thesis
Country:ChinaCandidate:S MuFull Text:PDF
GTID:2156360092995059Subject:China specialized history
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In the 21c, an intellectual century, Cultural tourism is a new trend and a hot point of the Tourism development. That the special locational advantages the nice geographic position and the rich cultural resources made Chongqing ready to develop the Cultural Tourism. This article based on marketing theories, and in accordance with Tourism History Geography Culture etc. It made target at the Chongqing regional cultural Tourism resources, and also research on the characteristics of them. Furthermore, it made concrete position analysis about both the images and products of Chongqing Cultural tourism.This paper consists of the preface, the main body and the concluding remarks. The Preface: it is a brief analysis about the tourism developing tendency, a short review of the present researches on Chongqing Cultural Tourism, and also clarification about the writing intention.The Main body, which includes 5 parts: In the conception section, first, it reknew the conception of both culture tourism and marketing position, in order to clear the concept and made it a guide of the whole article; In the marketing section, next, it has studied on the world Tourism market for its developing tendency and distinctive feature. It analyzed the present conditions of Chongqing cultural market and also made prediction about it; Third, in the resources section, in the light of diversity, this part made a clear classification on Chongqing Cultural Resources according to their characteristics; the Fourth part, in theproduct section, it give a position analysis about two things: the overall image , and the products of Chongqing cultural Tourism, and also made correlative strategies of them ;In the communicating section ,fmally, it is mainly about how to communicate with tourism consumers , how to build up a good image of CQ cultural tourism in their minds , and let them have a good understanding.The concluding remarks: It looked back on the whole article, and made a further suggestion of some other aspects of CQ cultural tourism.
Keywords/Search Tags:Cultural Tourism, Marketing Position, Chongqing, Human and Cultural Tourism Resources, Distinctive feature, Image, Product, Strategy, Communicate
PDF Full Text Request
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