A Study On Innovative Development Of Traditional Tourism Destination

This paper is to study the innovative development of traditional tourism destination by taking Sichuan Anren as a case study. Besides foreword and conclusion, the paper is composed of six parts. Following,At first, the writer particularly introduces the characteristics of traditional tourism destination. Based on the quantitative analysis of background, the author has narrated the main problems in the development process of traditional tourism destination. According to the function, targets, guides and principles, the author introduces the theoretical frame and strategies that promotes the development of traditional tourism destination. The key is to plan an innovative development mode that includes tourism image building, tourism product design and tourism marketing. This paper supplies three ways for image building system according to different requirements by various traditional tourism destinations: designing, maintaining, renewing. The author also point out that tourism product design system needs structure adjustment, quality promotion and combination enhancing and the tourism marketing system puts forward image attraction, festival effect and marketing expansion. On the base of the above, Anren, located in Sichuan Province, is taken as a actual and concrete casefor the study above mentioned procedures.