The Research On The Method Of E-mail Marketing

Ripid development and popularization of internet not only have given firms access to internet marketing, but have brought up new topics on how to achieve effective internet marketing methods. A major factor ofr marketing strategy on internet is the capability of keeping contact with the websites from Global Information Nets. But what effective marketing needs is not only attractive Web pages, but much more extensive marketing methods including email marketing.The main contents are as the following five parts which will analyze and research the means of email marketing:Chapter 1 clearly presents the fact that the development of email marketing in China is at its beginning and some firms don't attach much importance to it. Thought the current situation of email marketing in the United States, we can draw the conclusion that effective email marketing is a very important marketing method which should not be ignored by lots of firms.Chapter 2 provides a brief introduction to relatively basic styles of email marketing. Email list marketing is a main method ofr licence marketing and individualized service. Email advertisements can be easily diaected to customers and do not cost much.Chatper 3 covers the problems which exist in email marketing and hinder, to a great extent, the development of it.Chapter 4 is about solutions to the problems which exist in email marketing. For example,application of multimedium email and effective delivery of membership email marketing will make email marketing yield well.Chapter 5 deals with the evaluation of email marketing effects. Its significant for us to be aware of both the value that email marketing has produced and the criteria to evaluate it in order to research effective email marketing methods.