Xiaxin Mfp Market Development, Business Strategy Research

It is very meaningful for a company to choose the proper strategies. Rational marketing strategies play an important role in a company's operation.Through promoting multi-functional all-in-one, Amoisonic Corporation preliminary developed information industry. Amoisonic faces the challenge on how to choose marketing and positing strategies. Influenced by the planned economic system, Amoisonic did not pay enough attention to the long-term strategies at the beginning. As facing the options how to choose marketing strategies, many national owned enterprises easily prefer short-term profits and ignore to explore how to achieve the competition advantages in the long run, how to create the specify strengths and meet the object to earn sustained development and lasting profits for the company. Actually, the harmony combination of resources, industry zone, organization and inner decision-making, could be helpful to achieve effective company strategies. If a company combines the several factors logically, the company would have competitive advantages and be able to develop substantially.Author has done some research on Amoisonic's marketing strategies under the circumstance reality, Amoisonic's inner environment and product characters. In order to achieve outstanding advantages in the growing competitive national and international markets, he suggested Amoisonic should consider more on the customers' demands, use difference concentrate strategies and re-construct the marketing networking.Multi-functional Printer, concretes the functions of the printer, copy, fax machine, scanner and telephone, as well as the advantages of smart, convenience and proper price. MFP has been becoming a better solution and met the increasing office demands of small and medium companies.The article discusses how Amoisonic Corporation speeded up thepromotion pace of MFP through effective marketing strategic management under the certain circumstances. There are three main contents of an enterprise completed marketing strategy:1.What is the strategic idea of an enterprise?2.How to choose the outstanding strategy to develop the niche market facing the competitors?3.How to build the competitive advantages in marketing strategy combination?The author discussed the solutions in the article through analyzing the marketing situations:1.Amoisonic uses demander strategic idea2.Amoisonic uses different concentrate strategy3.Amoisonic builds the competitive advantages through using marketing, networking and comprehensive promotion strategies...