Research Of Market Management Strategy On Highway-passenger-transportation In Shiyan City

Since the reform and the opening of the policy to outside world, the market of the highway-passenger-transport took place an earth-shaking change in the comprehensive market of transport, bringing about the transform from the traditional "seller-market" to the current "buyer-market", especially during the meeting of the whole state traffic, the traffic-department of state advanced the opening policy that The people can travel vehicle in the place that there was the road and go ship in the place that there was the water, which mobilized hugely the enthusiasm of the whole society. The market of the traffic changed the phase, which was worked alone by the corporation owned by traffic system, turned into the situation of traffic and non-traffic where the corporation of the state, the collectivity, the individual, the joint venture and the foreign capital could participate in the competitors. But along with the development of 20 years, the highway-passenger-transport has become one of the bottlenecks, which embarrassed the standing development of economy. The whole vocation exist "more, small, loose and feebleness". Especially in the middling and small city, the types of vehicle are more, the appearances of vehicle are confusing, the condition of vehicle are different and the operator 's consciousness of security is weakness, there are father-son vehicles and husband-wife vehicles in a great measure. Owing to lack the scientific and reasonable line-layout and quantity-control, a majority of line was installed respectively and the resource was extravagated. On the other hand, there have the diversions among the different province and city, and the region protectionism are common occurrences. The lose control of the power of traffic, the unfair competition, the inferior serve and the extruding security hidden trouble result in not guaranteeing the realization of society and economy's benefit, saying nothing of the standing development.Shiyan city is middling inland city, whose highway-passenger-market also exists the similar problem. Because there is not the scientific and reasonable programming, the power of traffic overruns the quantity of traffic, and brings about the disordered market and the inferior serve.By systemic analyzing outside and inside highway-passenger-traffic management system and manner, beginning with the point of view how to deal and manage in standardization and how to establish exceed policy within measure, handling the principium of the systems engineering and measure economics, this paper forecasts the development trend of the society economy and highway-passenger-traffic, poses the particular measure and imagine how to build highway-passenger-traffic system. The theory method is very useful in practice and has reference to highway-passenger-traffic market management of our middling and small city.