Primary Research On Financing Strategies For Tourism Development

The main problem in tourism development is how to create attractive targets and favorable services to satisfy and guide the tourism market in the case of shortage of sources. China's tourism industry was set up as a new increasing industry in national economy in 1998. In Addition, China National Tourism Bureau has proposed a goal that makes China into a global strong tourism country till 2020 from the current status of a big Asian tourism country since 2000. Different from other industries, tourism industry owns its unique rule. Thus, the tourism investment should differ from other investment and must follow the tourism rules. If so, tourism investments can be connected with the industrial fundamentals and thus may be efficient and benefit investor's confidence and serve the development of national economy. In realty, the low efficiency and failure of tourism investments can be perceived frequently, and the misuses of capital in tourism can also be perceived frequently. We have to see that we face the basic challenge of lacking tourism development capitals.This paper establishes theoretical strategies of tourism financing. By analyzing from micro and macro angles, the paper studies the contents of financing strategies, especially studies tourism project feasibility, the impacts on tourism investment by factors of tourism investment (such as image location of tourism, product planning, consumption rules of tourism markets, and so on).This paper analyzes die practical investment of tourism, explaining related cross-industrial investment, governmental investment, input-output model, investment trends, investment structure and emphases and then indicating the existing problems. Especially, the paper studies the benefit sharing for the natural scenic spots and relics (inherit resources), the transfer of inheritresources and developmental rights, marketing operation of the resources and going public of entrance charges of tourism spots. The paper criticizes some misuse of tourism inherit and raises own views.The paper proposes the advice of tourism investment, which forms the key part. The paper introduces the transitional listing system and its impacts on tourism financing and investment, and thus analyzes relevant aspects, such as tourism corporate governance, financing structures, IPO financing, refinancing, and so on. The paper also studies the government investments, especially the fiscal and tax policies.Taper advances a system of beneficial result on financing and investment for tourism development. One appendix of the paper makes an analysis on the financing experiences of tourism listed- companies.The Paper aims to clarify some practical issues, for examples, how to establish an efficient system of tourism financing, how to build a bridge between capital owner and tourism developer, how government play a full role in tourism development, how market play a fundamental role in allocating the tourism development capitals, how to finance the share capital of the tourism development especially in stock-market.