Situation And Development Strategy Of China's Outbound Tourism

Tourism is a new and modern industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy: "developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately. Exactly speaking, developing Out-of-Land tourism appropriately is to develop it organizationally, planedly, and controllably. Comparing with into-Land tourism and home-Land tourism. Out-of-Land tourism in China originated late and expanded slowly, the guest market was small, and the managing way of the tourism agencies was very simple. After entry into the 1990's, Out-of-Land tourism has been a new consuming field and a new fashion with the constant penetration of china's reform and open policy, china's with-great-speed developing economy and the constant improvement of people's living standard, the greatly-improved consuming ideologies and the day-by-day broadening of out-of-Land tourism policies, and thus the constantly-expanding travelling demands. The out-of-Land tourism destinations have spread from the three countries of Singapore, Malaysia and Thailand to 30 countries are and districts such as Philippine , Australia, New Zealand , Egypt and Germany. From which we can see its rapid developing. With the entry into WTO, China's out-of-Land tourism faces great developing opportunities as well as great challenges. In this developing situation, how to switch China's out-of-Land tourism from developing appropriately to developing steadily is a great task laid before and to be undertaken by china's tourism. This thesis aims to provide some theories and practices for the steady development of China's out-of-land tourism through a deep analysis of china's out-of-Land tourism present problems and a probe into its developing strategies. Through substantial investigation, Survey and interview and statistical analysis , etc, this assertation has had a probe into the out-of-Land tourism and details China's present out-of-Land tourism steadily and orderly in terms of regulating of the out-of-land tourism policies, netalizing and brandishing f the management, striving to realize over national dealing, perfecting the means of protecting the rights of out-of-land tourists,all-round opening up of the three tourism markets, setting up of the out-of-Land tourism development programmes.