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Research For Project Management Marketing Of WMGD Company

Posted on:2004-09-18Degree:MasterType:Thesis
Country:ChinaCandidate:P YangFull Text:PDF
GTID:2156360095453096Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the opening and reforming of china, there are great change in Chinese economy. Many foreign companies have realized the importance and huge potential in china's market and do utmost to enter the china with many methods.Although the overseas company have strong management experience and economic ability, but always have trouble in the developing business in the china market .How to adopt the suitable marketing mode to develop the business in china? It becomes a focus for all foreign company now.On the basis of lots of market investigation and experience, we analyze the current operation and marketing of WMGD using the method of Port theory and other advanced theory. Considering our product used in the Construction project, we put forward a new marketing mode: project management marketing. It will provide good service in the course of construction project, including improving, designing. purchasing, construction, taking over and production.The thesis also set forth the definition and character of project management marketing and actual operation process.The research which focus on the combination of Marketing and Project management has draw conclusion: The project management marketing is a new mode which be used in the construction project. It will be good for knowing the need of customer and quickly response. Using this mode, we can provide thecustomer with good service and participate the bidding activity to do utmost to win the supply contract of project. At the same time, we must adjust the organization structure, human resources, transportation, customer management information system according the requirement of Project management marketing ,then we can develop its advantage and run smoothly.To reach the goal of annual sell value of 15,000,0001180 within the five years and market occupation rate of 30-35%,we have to adopt suitable measures in the aspect of management information systemN human resource, technical support, marketing policy,transportation etc to comply with new marketing mode.
Keywords/Search Tags:Project management, marketing style, Research of Measure
PDF Full Text Request
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