Research On The Competitive Stratagem Of Chengdu NiZi Fashion Factory

Competitive stratagem is primary a stratagem layout which is established by those corporations which intend going into a new industry or expanding in their current industries to meets their needs. It can help corporations to analyze the total industry and forecast the further evolvement of industry and understand the competitive status of their competitors and themselves. The theory of competitive stratagem can also provide a very beneficial idea for Chengdu local fashion Corporations analyzing the complex and changeful local industry structure and competitive status and formulating a proper and adaptive stratagem for themselves. The theory is very import and referenced for Chengdu local fashion corporations heightening the levels of stratagem management.This paper takes Chengdu Nizi Fashion factory as its research and diagnosis object. Though deep analysis and research on its development history and current situation and industry circumstance, the paper discusses the methods and approaches of stratagem.layout, which the further development of Chengdu fashion industry needs. In the process, the paper puts forward a series of concrete advances and measures from the competitive stratagem research of Chengdu fashion industry structure. The paper focuses on the analysis of industry intra-structure, the primary competitors of the aimed stratagem group, the SWOT analysis of the industry and proper stratagem layout according to concrete situation and so on.The paper is a monograph at the application level aimed at those problems that superior managers of a fashion corporation, which is owned by the author, have to face. The research method used by the paper is an integration of induction and demonstration. The paper emphasizes that. Chengdu local fashion corporations should strengthen market subdivision and location and stratagem emphases according to their actual situations in establishing their stratagem layoutsThe paper last points out: in the competitive stratagem research of Chengdu local fashion corporations, the actual and maneuverable method is melting ideas of competitive stratagem and other management theories, such as operation theory market management, management economy and general business management and exercising in actual business process. Only in this way, are the correctness and maneuverability of stratagem layout ensured.