Research On Application Of Real Estate Investment Environment Evaluation

Investment is the action and course of funding and operating finance. The Investment Environment (IE) as an ex ante factor for gaining the good investment efficiency, becomes to be more and more important because the same amount of investment indifferent regions can achieve different profit. The research on the IE is increasingly paid attention to as well. The Investment Environment Evaluation (IEE) has been the core in the research of IE.As for, through IEE is the practical application of IE completed. Generally while the good or bad of IE in some region and how to better the IE are studied, the complicated industry is not unrelated. Although the theory, the principle, the pattern and the method of IEE in regions are similarly adaptable, the factor system of IEE in a industry and the choice of weight indexes will different and change, which need the industrial regulation and corresponding habit. So it is an important subject to develop the theory of the industrial IEE.The paper makes use of the knowledge (real estate economics, investment economics, marketing, sailing management), learns from the theory and method of the regional IEE, based on the characteristics and the effects of real estate in China, and analyze the theory and the practical application of IEE in real estate. Real estate is the main industry of the country. The theory of IEE is extended by the theory and the application of IEE in real estate, which support the investment decision in real estate with a new proof. In the paper, based on the theoretical account of IE and IEE, is the conceptual industrial IE cited, the principle of the industrial IEE is given and the relation between real estate and IEE is analyzed. From the fact of real estate, the paper analyzes the category pattern of the factors in IE of real estate, and concluded with commonly systematic graphic of IE of red estate. Also, it extends the four evaluation methods (the method of multi-factor and major factor evaluation, the method of accurate number analyzing, the method of parameter analyzing, the method of congregating evaluation) and deduce four applicable IEE methods of real estate. Finally the problems to be attended to in the practical application of IEE of real estate are pointed out.