Real-Estate Financial Business Research Of Development Strategy For Harbin Branch Of Construction Bank

Real-estate financial business is a traditional business of Construction Bank, the development of this business has provided great economic and social effection . But in recent years , the real-estate financial business has been taken as the important work by all of commercial banks. Construction Bank has faced more challenges in this traditional field . As the matter of fact , strategy management is the most import purpose to the Harbin branch .At the beginning of the paper, the background and significance of the paper is introduced , and referent researches and theories on srategy management and real-estate financial business are discussed . After analyzing the outside environment and inside resources of the Harbin branch of Construction Bank , we have the corporation operation mission and development stategic objectives of the Harbin branch of Construction Bank in the new economic conditions . And the strategic stresses and measures to realize the corporation operation mission and development strategic objectives are offered .This paper researches the development strategy of the Harbin branch with systematic study , combining theories and practice organically. So the strategy management measures offered are manipulatable . It will promote the development of the Harbin branch of Construction Bank.