Private Real Estate Companies (xhl) Development Strategy - And Xhl Operation Of The Project Empirical Analysis

Hunan XHL Installing Company Limited is a real estate enterprise establishedin Changsha in January, 1993. Not long after that, influenced by the economicmacro-control of the nation, the real estate business experienced a constructivelyadjusting period and the real estate market gradually went into a slump. Thus agreat deal of companies dealing with real estate were put out of business.Comparatively, XHL Installing Company Limited successfully developed severalprojects such as JJW Department, U Garden, XZL Office Building, HL Mansion,HL Garden and XHL Homeland and so on. The total investment in real estateprojects added up to nearly RMB 300,000,000 and the surface area of thecommodity houses amounted to about 200,000 square meters. The real estateprojects the company has developed have become a famous brand in the real estatecircles in Changsha.Enclosed in the dissertation the paper has reviewed the developing process ofXHL Installing Co. Ltd. out of the background of the real estate industry, andwhat's more, summarized its successful experience. Additionally, positive analysisis made on the real estate projects that the Company has developed.In the past two years, because of the fast and stable development of oureconomy, especially because of the nation's regarding the real estate industry as anew economic growing point, the real estate market has been prospering step bystep. Meanwhile, facing the fierce competition after china's reentry to WTO in the2l^st century, XHL Installing Co. Ltd. needs to adopt new strategies to keep itsadvantage in competition and its continuous development. Concerning external andinternal conditions, this paper has expounded in the dissertation the strong pointsand weak point of the Company, together with the challenge and opportunity it mayface in the future. Furthermore, utilizing the analysis instrument on modern firmstrategy, the paper has made an exhaustive study and defined the strategy of furtherdevelopment for XHL Installing Company Limited. Simultaneously, indispensableensuring and supporting measures are proposed for the adoption of the new strategy.