Harbin Linen Group Company Maketing Strategy

The strategy is an overall and long-term policy making. The managing strategy of the enterprise is an important policy making to decide its development and prospect. The strategy making is closely linked with the future and destiny of the enterprise. Marketing strategy is the key part of the strategy in the company. Marketing strategy is the most important to the enterprise. A marketing strategy thought suitable to the enterprise will lead the enterprise to the light. It guides the enterprise to face the bitter market competition increasingly day by day. It is very important to win over customers, gain the competition superiority and beat the competitor.This instance narrates the evolution of marketing administration history and present marketing condition of the biggest enterprise of linen textile industry in China-Harbin Linen Group Co., Ltd. It shows enterprise's the actual enviroment at present and the problems needed to be solved. The theories of the strategy administration , marketing , etc. are used in the analyzing part of this instance It analyses and appraises the inside and outside enviroments and the marketing strategy of the Harbin Linen Group Co., Ltd. The improving suggestions to the original marketing strategy of the company are made by the research of the marketing chance analyse and target market. The new marketing strategy is also made according to the improved strategy objective.