Research On Operating Strategy Of Yangtze River Pharmacy Group

Pharmacy industry has great relationship with people's living and health and has been put great emphasis on. Nowadays, pharmacy industry will increase steadily and it has great potentialities. It is in the golden times. In china pharmacy industry has developed quickly for many years since china carry "open policy" and it has become the main part of the national economy. Along with establishment and improvement of Chinese market economy, the competition of medicine market will be more and more heavy. If enterprises want to occupy market and keep them growing continuously, they should make out the right enterprise' operating strategy based on exterior market environment and themselves' condition.Yangtze River pharmacy group is a model of pharmaceutical enterprise of state-own after China's reform. Through analyzing the strategies of Yangtze River pharmacy group, the article wants to give some helps to the development of the company, meanwhile to contribute to the reform, existence and development of Pharmacy industry of China.The enterprise's operating strategies is the key activity to attain the enterprise's goal, it express confirming the main tasks of long-term, and the detail operations to achieve these tasks in the business actives of the company. For the need of this research, the structure of this article is as follow:1. Introduction of development conditions of Yangtze River pharmacy group.2. Review theories of enterprise's operating strategies.3. The third part is the crucial one of article as well as the part four and five. Based on the research and analysis of inner environment of Yangtze River pharmacy group pharmacy group, the article gives the choices of strategies of company.4. The sixth part gives some suggestions to the exerting of strategies.5. The seventh part is the conclusion.