To Qj Large Pharmacy Centralized Development Strategy

Since the first enterprise was established in middle 90th of last century, drugstore chain business now has developed into a high level marketilization field in less than one decade. By using normal strategic management methods and joining with the characters of drugstore chain business in China, this paper suggests a focus developing strategy for the QJ drugstore chain company on the basis of its own advantages and disadvantages.Firstly, this paper gives review of the business in China, try to discover the backgrounds of price war happened in recent years and their impact on this field. And then, it demonstrates a giant developing space for the field by means of PEST analysis method which show you political conditions, economical conditions, natural conditions, and technical conditions. Following up, by conducting competitive situations existing in this field and with a eye on international experiences, the paper displays drugstore chain's two main developing directions, they are scalization and specilization .In the fifth part of the paper, the paper gives its attention to the target company about its strengths and its weaknesses analysis, and makes a diagnosis of its problem.Integrating all mentioned above, the paper suggests a centralization development strategy focusing on female market, implementing steps and a serial of supporting measures finally.