Study On Enterprise Strategy About Longdian Group

Strategy management is the first option in management theory for modern enterprises' developments. Long Dian group, as a large enterprise is facing a series of new problems in the new era. Now, "survival" and " continues developments" are required to accomplish by operating strategic management, which is the most significant task for companies. Long Dian Group is a large group in electric power industry. As the core enterprise of Long Dian Group, it has entered into elective manufacturing, estate operating, financial investment, and international trade. In the new century, Long Dian Group faces a lot of new problems in further development, in which strategy management is the most important one. First, the background and significance of the article is introduced. Second, referent researches and theories on strategy management are discussed. Third, after analyzing the outside environments and inside resources of Long Dian Group, the inside environment are evaluated on the IFEM & EFEM strategic essential elements. Through SWOT analysis, the strengths, weaknesses, opportunities and threats of Long Dian Group are defined dearly and specifically. Then come out the corporation operation mission and development strategic objectives of Long Dian Group. In the new economic conditions, the strategic stresses and measures to realize the corporation operation mission and development strategic objectives are offered.This article researches the development strategy of Long Dian Group with systematic study are SWOT analysis, combining theories and practice organically. So the strategy management measures offered are manipulatable. It will promote thedevelopment of Long Dian Group.This article is base on the rich information and research. It provides a clear instruction of Long Dian Group's future development in the new era.