Discussion Of The Strategic Management Of China's Emerging Power Electronics Technology Companies

With the development of technology, some new industries appear . They will play an important role in the improvement of the traditional industries and society. Electric and Electronics Industry is this kind of new industry based on computer application technology and modern control theories. In this industry, the area of Variable Frequency Drive (VFD) is one of ways to improve traditional industry and promote efficiency of power utilization. For large market need and bright future of industrial development, more and more investors are interested in the area . Just on the background Chengdu Dongfang Catch Electric Limited Company was registered in late 1999 to be engaged in the industrial manufacture of Power Variable Frequency Drive . As for new enterprise it has to think deeply how to catch opportunities and how to adapt environment and achieve their developing strategy by meeting the need of the market.Enterprise strategy is based on the analysis of enterprise environment and condition. In general, strategy follows environment, when environment changes, the strategy must correspond to the change. Analysis of strategic environment is a systematic analysis of external environment and internal condition, then we control the factors to have an effect on present situation and development. On the basis of SWOT analysis, proof will be confirmed when we plan the strategy. After above analysis, enterprise can seek its opportunities, bring strength to fall play. In the end, the development strategy will be achieved well.From this need ,in this paper by means of newly developed framework and tools for strategic analysis in Europe and U.S.A , such as Internal Factor Evaluation (IFE)Matrix ,External Factor Evaluation (EFE) Matrix ,SWOT analysis, Five Force Analysis , let us distinguish enterprise environment and sump up opportunities and threats, strengths and weakness of Dongfang Catch Limited Company , then we pose developing strategy . By linking enterprise strengths and weaknesses analysis, the competitive strategy is set, which suits enterprise developing strategy---- Focus Low-cost and Differentiation Strategy. Furthermore we analyse the deeply advantageous conditions and key problems to be solved in practice. For these key problems , some proposals will be put forward.Above series of analysis is hoped to benefit to making developing ,competiting ,functional strategies of Dongfang Catch Company , to have reference function of the environment recognition for the national same line enterprise. Their growth will strengthen competitiveness of national industry and in this area national enterprise has the initiative in hand.