| The characteristic of wine regional consumption is obvious because of the consumption trait and competitive in wine market. According to the study in Neijiang, there is no any top wine brand. So Tianwei wine has a chance to occupy this market.I establish systematically the marketing strategy for Tianwei wine with the modern marketing logistics in my thesis. This paper corresponds in the facts of the enterprise and consists of six chapters. The first is the introduction of Tianwei wine limited corporation and the perspective of wine line; I analyze Tianwei firm and the wine market with some analysis methods in the second chapter, such as PECT analysis, PORTER analysis, Company Conditions analysis, SWOT analysis etc. And then make out the key ingredients for success; The third chapter includes the market segmentation, the selection of target market, and making out the marketing strategy; The marketing tactics about Tianwei wine how to enter the market and occupy the Weiyuan market are designed in chapter four; I for mate the marketing indemnify system in chapter five.The innovation in my thesis consists in the marketing strategy. In other words, How to use the limited development expenses (about 0.5 million) to achieve the 20 million annual sales. Firstly, all the resources are collected into Weiyuan market. Perfect marketing tactics will help us realize the goal of 2 million annual sales in Weiyuan market. And then we will copy the tactics in other cantons successfully. At last, Tianwei wine will achieve the 20 million annual sales in two years andbecome the top brand in Neijiang wine market. The further object is to occupy the regional market even the provincial market.In the paper, I bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. Through the market segmentation, the target market selection and market location, I finally establish the marketing schema, which is available and operational.
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