Development Strategy Of Sun Electric Power Equipment Enterprise

Sun electric power equipment plant is directly under China electric power company. It has mostly been engaging in designing, making and installing electric power equipment. It goes through in planned economy system speedy came on, market economy system being in hot water in early days and stabilization development at present. But they will bring great influences in exterior that has been full of fury compete who China successfully entered WTO and electric power system reform will be actualized. In such environment, that the SUN should take which strategy to maintain exist and development is concerned by enterprise leader and members .The SUN is typical middle model enterprise. Such the enterprises are about 98% in quantity in China and 80% in obtain employment. Researching such the model enterprise will provide use for references for them who would participate in marketing compete.Case is very important teaching means for MBA. I hope provide good material for management courses through writing this case.I am starting from these purposes. Through researching the SUN' s developing course and summarize the key factors to success or fail; Through researching outer environment and inside resource and ability and definitude the strengths, weaknesses, opportunity and threat, and thereby confirm the more logical strategy that pressure vessel and protecting circumstance products as leading products, base ourselves upon in electric power market, adopt low price strategy and extend occupancy rate. Considering mechanism industry is falling off, author think the SUN should spread in else field, and diversified manage and transfer into other industry after the SUN will run up to a certainty scope and strength.